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Learn more

A Solution for optimizing your personal hydration

THE HUG IS A REVOLUTIONARY SOLUTION THAT HELPS YOU STAY PROPERLY HYDRATED. IT CONSISTS OF A SENSOR BAND AND A COMPANION MOBILE APP. JUST SLIP THE SENSOR AROUND YOUR WATER BOTTLE AND LET THE APP DO THE REST.

Feel better.

Drink more water and you’ll notice the difference.

Do better.

Being properly hydrated can help maintain cognitive and physical performance. In a nutshell, you could perform better both at the office as well as in the gym.

Live better.

Adequate water intake can help prevent illnesses. With healthier life comes a better life.


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Our mission is to inspire people to change their hydration habits



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The Caktus team

OUR PASSION IS TO BUILD PRODUCTS THAT PEOPLE LOVE.

  • Panu Keski-Pukkila
    CEO
    L I
  • Tappi Honkavaara
    COO / Design
    L I
  • Heikki Säteri
    CTO
    L I
  • Olli Tiihonen
    Lead Developer
    L I

From sports and coffee to hydration

This journey has it’s origins in the personal hydration problems of some of the co-founders. Our CEO Panu has always been heavily involved in sports but has often neglected hydration. Panu felt tired and powerless. COO Tappi used to drink 15 cups of coffee each day, but hardly any water. Just imagine the headaches. After talking to a lot of people, the guys realized that they were not alone with the problem. So they gathered a team and set out to develop a solution. In Fall 2012, when they got invited to pitch and show off their very early prototypes at Slush, Northern Europe’s biggest startup conference, it became clear that they had something special. From there on it has been a fast paced adventure, eventually leading the team across the Atlantic in NYC to live and build their startup.


You might also wonder how our first product, The Hug, got it’s name. Well, when our designer was creating the form factor for the sensor, he was thinking of his two small kids back in Finland and how it feels to hug them. It made him feel good, just like substituting water for coffee did. So he designed the sensor to embrace the water bottle, and also have a friendly personality. Hugs, just like proper hydration, can help you feel better!